{"id":104831,"date":"2021-02-05T11:23:28","date_gmt":"2021-02-05T10:23:28","guid":{"rendered":"https:\/\/blog.artsupp.com\/le-musee-archeologique-national-de-tarente-arrive-sur-tik-tok\/"},"modified":"2021-02-05T11:23:28","modified_gmt":"2021-02-05T10:23:28","slug":"le-musee-archeologique-national-de-tarente-arrive-sur-tik-tok","status":"publish","type":"post","link":"https:\/\/blog.artsupp.com\/fr\/le-musee-archeologique-national-de-tarente-arrive-sur-tik-tok\/","title":{"rendered":"Le Mus\u00e9e Arch\u00e9ologique National de Tarente arrive sur Tik Tok"},"content":{"rendered":"\n<p><strong>La directrice Eva Degl\u2019Innocenti : \u201cnous parlons \u00e0 la classe dirigeante du futur\u201d<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.artsupp.com\/il-marta-cuore-del-mediterraneo\/\">Le <strong>Mus\u00e9e Arch\u00e9ologique National de Tarente<\/strong><\/a> &#8211; <a href=\"https:\/\/www.artsupp.com\/it\/MARTA\">MArTA<\/a> est une agora du XXIe si\u00e8cle, centre d&#8217;\u00e9ducation et de recherche, espace de vie, de dialogue et de partage, dans un \u00e9lan continu vers l&#8217;avenir.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"578\" height=\"1024\" src=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1-578x1024.jpeg\" alt=\"\" data-id=\"84593\" data-full-url=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1.jpeg\" data-link=\"https:\/\/blog.artsupp.com\/?attachment_id=84593\" class=\"wp-image-84593\" srcset=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1-578x1024.jpeg 578w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1-169x300.jpeg 169w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1-768x1361.jpeg 768w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1-867x1536.jpeg 867w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1-600x1063.jpeg 600w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1.jpeg 903w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"579\" height=\"1024\" src=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1-579x1024.jpeg\" alt=\"\" data-id=\"84594\" data-full-url=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1.jpeg\" data-link=\"https:\/\/blog.artsupp.com\/?attachment_id=84594\" class=\"wp-image-84594\" srcset=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1-579x1024.jpeg 579w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1-170x300.jpeg 170w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1-768x1359.jpeg 768w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1-868x1536.jpeg 868w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1-600x1062.jpeg 600w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1.jpeg 904w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Pour nous, l&#8217;avenir est aussi une expression communicative moderne pour parler \u00e0 tous et au \u201c<em>non public<\/em>\u201d. Ainsi, apr\u00e8s le grand succ\u00e8s des dons pour les cartes de No\u00ebl du <a href=\"https:\/\/blog.artsupp.com\/il-marta-cuore-del-mediterraneo\/\">MArTA<\/a>, qui permettaient d&#8217;offrir une visite virtuelle en 3D \u00e0 l&#8217;int\u00e9rieur des trois niveaux d&#8217;exposition du Mus\u00e9e Arch\u00e9ologique National de Tarente (environ 13 000 acc\u00e8s), nous sommes \u00e9galement pr\u00e9sents sur <a href=\"https:\/\/www.tiktok.com\/@martamuseo?\">Tik Tok<\/a>.<\/p>\n\n\n\n<p>Notre arriv\u00e9e sur ce canal de masse pour la communication en ligne s&#8217;inscrit dans un processus de travail continu que nous avons con\u00e7u d\u00e8s le d\u00e9part comme un projet de co-cr\u00e9ation territoriale.<\/p>\n\n\n\n<p>\u00c0 c\u00f4t\u00e9 des rendez-vous s\u00e9minaires d&#8217;approfondissement que nous continuons \u00e0 diffuser via Facebook et Youtube, l&#8217;histoire des hommes et des femmes, des civilisations qui ont caract\u00e9ris\u00e9 ce territoire euro-m\u00e9diterran\u00e9en que nos objets racontent, se d\u00e9cline \u00e9galement en clips de quelques secondes qui suscitent la curiosit\u00e9, \u00e9duquent et contribuent au d\u00e9veloppement.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1-576x1024.jpeg\" alt=\"\" class=\"wp-image-84596\" srcset=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1-576x1024.jpeg 576w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1-169x300.jpeg 169w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1-768x1366.jpeg 768w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1-864x1536.jpeg 864w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1-600x1067.jpeg 600w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1.jpeg 899w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>\n\n\n\n<p>L&#8217;activit\u00e9 du <a href=\"https:\/\/www.artsupp.com\/it\/MARTA\">MArTA<\/a> sur les r\u00e9seaux sociaux est aussi une \u201csoin&#8221; et une curatelle : comme la gestion, l&#8217;\u00e9ducation et la recherche, la conservation, la protection et la valorisation. Ce \u201csoin&#8221; nous permet de partager et de transmettre le patrimoine culturel, en utilisant tous les langages exig\u00e9s par la modernit\u00e9, pour le transmettre \u00e0 la nouvelle classe dirigeante du futur.<\/p>\n\n\n\n<p>La culture n&#8217;est pas statique, elle a besoin d&#8217;une citoyennet\u00e9 active capable de la partager, de la transmettre et de la raconter, en la r\u00e9g\u00e9n\u00e9rant \u00e9galement dans le style communicatif, tout en la pr\u00e9servant dans sa valeur historique, humaine, sociale et de potentiel de d\u00e9veloppement.<\/p>\n\n\n\n<p>C&#8217;est une culture vivante qui marche sur les jambes d&#8217;hommes et de femmes de tous \u00e2ges et de toutes origines sociales.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/6916806289012149506?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Le nouveau public arriv\u00e9 via <a href=\"https:\/\/www.tiktok.com\/@martamuseo?\">Tik Tok<\/a> est repr\u00e9sent\u00e9 par des milliers de \u201cj&#8217;aime\u201d en tr\u00e8s peu de jours et un public cible qui va de 8 \u00e0 25 ans.<\/p>\n\n\n\n<p>Des zooms intensifs avec des r\u00e9cits des objets individuels, le \u201c<strong>MArTA pop<\/strong>\u201d avec des dialogues entre statues et iconographies, ont \u00e9t\u00e9 nos premi\u00e8res approches pour aller au-del\u00e0 des simples tendances cr\u00e9atives du r\u00e9seau social, tout en continuant \u00e0 poursuivre la vision d&#8217;une arch\u00e9ologie tourn\u00e9e vers l&#8217;avenir, capable d&#8217;enrichir et de donner un nouveau souffle \u00e0 notre patrimoine culturel.<\/p>\n\n\n\n<p>C&#8217;est le \u201c<strong>Pass\u00e9 pour l&#8217;avenir<\/strong>\u201d du MArTA : conna\u00eetre le pass\u00e9 pour comprendre le pr\u00e9sent et construire l&#8217;avenir.<\/p>\n\n\n\n<p>Le canal Tik Tok du Mus\u00e9e <strong><a href=\"https:\/\/www.tiktok.com\/@martamuseo?\">@martamuseo<\/a><\/strong> est d\u00e9j\u00e0 actif avec des contributions des registres linguistiques inclusifs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/6916080736978160897?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\"><div class=\"tmnf_excerpt\"><p>La directrice Eva Degl\u2019Innocenti : \u201cnous parlons \u00e0 la classe dirigeante du futur\u201d Le Mus\u00e9e Arch\u00e9ologique National de Tarente &#8211; MArTA est une agora du XXIe si\u00e8cle, centre d&#8217;\u00e9ducation et de recherche, espace de vie, de dialogue et de partage, dans un \u00e9lan continu vers l&#8217;avenir. Pour nous, l&#8217;avenir est aussi une expression communicative moderne &hellip;<\/p>\n<\/div><\/div>","protected":false},"author":26,"featured_media":84632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1701],"tags":[2861,2858,2857,2859,2860],"class_list":["post-104831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-musees-sur-artsupp-fr","tag-eva-deglinnocenti-fr","tag-marta-fr","tag-musee-archeologique-de-tarente-fr","tag-tarente-fr","tag-tiktok-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Mus\u00e9e Arch\u00e9ologique de Tarente arrive sur Tik Tok<\/title>\n<meta name=\"description\" content=\"Le MarTA - Mus\u00e9e arch\u00e9ologique de Tarente arrive sur Tik Tok, le r\u00e9seau social des nouvelles g\u00e9n\u00e9rations le plus en vogue du moment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.artsupp.com\/fr\/le-musee-archeologique-national-de-tarente-arrive-sur-tik-tok\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Mus\u00e9e Arch\u00e9ologique de Tarente arrive sur Tik Tok\" \/>\n<meta property=\"og:description\" content=\"Le MarTA - 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