{"id":104827,"date":"2021-02-05T11:23:28","date_gmt":"2021-02-05T10:23:28","guid":{"rendered":"https:\/\/blog.artsupp.com\/the-national-archaeological-museum-of-taranto-lands-on-tik-tok\/"},"modified":"2021-02-05T11:23:28","modified_gmt":"2021-02-05T10:23:28","slug":"the-national-archaeological-museum-of-taranto-lands-on-tik-tok","status":"publish","type":"post","link":"https:\/\/blog.artsupp.com\/en\/the-national-archaeological-museum-of-taranto-lands-on-tik-tok\/","title":{"rendered":"The National Archaeological Museum of Taranto Lands on Tik Tok"},"content":{"rendered":"\n<p><strong>Director Eva Degl\u2019Innocenti: \u201cWe speak to the future ruling class\u201d<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.artsupp.com\/il-marta-cuore-del-mediterraneo\/\">The <strong>National Archaeological Museum of Taranto<\/strong><\/a> &#8211; <a href=\"https:\/\/www.artsupp.com\/it\/MARTA\">MArTA<\/a> is a 21st-century agora, a center for education and research, a space for life, dialogue, and sharing, in a continuous thrust towards the future.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"578\" height=\"1024\" src=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1-578x1024.jpeg\" alt=\"\" data-id=\"84593\" data-full-url=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1.jpeg\" data-link=\"https:\/\/blog.artsupp.com\/?attachment_id=84593\" class=\"wp-image-84593\" srcset=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1-578x1024.jpeg 578w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1-169x300.jpeg 169w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1-768x1361.jpeg 768w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1-867x1536.jpeg 867w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1-600x1063.jpeg 600w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.59-1.jpeg 903w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"579\" height=\"1024\" src=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1-579x1024.jpeg\" alt=\"\" data-id=\"84594\" data-full-url=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1.jpeg\" data-link=\"https:\/\/blog.artsupp.com\/?attachment_id=84594\" class=\"wp-image-84594\" srcset=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1-579x1024.jpeg 579w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1-170x300.jpeg 170w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1-768x1359.jpeg 768w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1-868x1536.jpeg 868w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1-600x1062.jpeg 600w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.15.591-1.jpeg 904w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>For us, the future is also a modern communicative expression to speak to everyone and to the \u201c<em>non-public<\/em>.\u201d Thus, after the great success of donations for the Christmas cards of <a href=\"https:\/\/blog.artsupp.com\/il-marta-cuore-del-mediterraneo\/\">MArTA<\/a>, which allowed for gifting a 3D virtual tour inside the three exhibition floors of the National Archaeological Museum of Taranto (about 13,000 accesses), today we are also on <a href=\"https:\/\/www.tiktok.com\/@martamuseo?\">Tik Tok<\/a>.<\/p>\n\n\n\n<p>Our arrival on this mass communication channel is part of the continuous work process we have conceived from the very beginning as a project of territorial co-creation.<\/p>\n\n\n\n<p>Alongside the seminar appointments for in-depth studies that we continue to disseminate through Facebook and YouTube, the history of the men and women, the civilizations that have characterized this Euro-Mediterranean territory that our artifacts narrate, are also clips of a few seconds that intrigue, educate, and contribute to development.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1-576x1024.jpeg\" alt=\"\" class=\"wp-image-84596\" srcset=\"https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1-576x1024.jpeg 576w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1-169x300.jpeg 169w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1-768x1366.jpeg 768w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1-864x1536.jpeg 864w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1-600x1067.jpeg 600w, https:\/\/blog.artsupp.com\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-01-13-at-10.58.48-1.jpeg 899w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>\n\n\n\n<p>The activity of <a href=\"https:\/\/www.artsupp.com\/it\/MARTA\">MArTA<\/a> on social media is also \u201ccare\u201d and curation: like management, education and research, conservation, protection, and enhancement. This \u201ccare\u201d allows us to share and pass on cultural heritage, using all the languages required by modernity, to hand it over to the new ruling class of the future.<\/p>\n\n\n\n<p>Culture is not static; it needs active citizenship capable of sharing, transmitting, and narrating it, regenerating it also in the communicative style, while preserving its historical, human, social value, and potential for development.<\/p>\n\n\n\n<p>It is a living culture that walks on the legs of men and women of all ages and from every social background.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/6916806289012149506?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The new audience arriving through <a href=\"https:\/\/www.tiktok.com\/@martamuseo?\">Tik Tok<\/a> is represented by thousands of \u201clikes\u201d in just a few days and a target demographic ranging from 8 to 25 years old.<\/p>\n\n\n\n<p>Intensive zooms with stories of individual artifacts, the \u201c<strong>MArTA pop<\/strong>\u201d with dialogues between statues and iconographies, have been our first approaches to go beyond mere creative trends of the social network, while continuing to pursue the vision of archaeology for the future, capable of enriching and giving new life to our cultural heritage.<\/p>\n\n\n\n<p>This is the \u201c<strong>Past for future<\/strong>\u201d of MArTA: knowing the past to understand the present and build the future.<\/p>\n\n\n\n<p>The Tik Tok channel of the Museum <strong><a href=\"https:\/\/www.tiktok.com\/@martamuseo?\">@martamuseo<\/a><\/strong> is already active with contributions from inclusive linguistic registers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/6916080736978160897?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\"><div class=\"tmnf_excerpt\"><p>Director Eva Degl\u2019Innocenti: \u201cWe speak to the future ruling class\u201d The National Archaeological Museum of Taranto &#8211; MArTA is a 21st-century agora, a center for education and research, a space for life, dialogue, and sharing, in a continuous thrust towards the future. For us, the future is also a modern communicative expression to speak to &hellip;<\/p>\n<\/div><\/div>","protected":false},"author":26,"featured_media":84632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1023],"tags":[2838,2842,2839,2840,2841],"class_list":["post-104827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-museums","tag-archaeological-museum-of-taranto-en","tag-eva-deglinnocenti-en","tag-marta-en","tag-taranto-en","tag-tiktok-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Archaeological Museum of Taranto Lands on Tik Tok<\/title>\n<meta name=\"description\" content=\"The MarTA - Archaeological Museum of Taranto lands on Tik Tok, the trendiest social network for new generations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.artsupp.com\/en\/the-national-archaeological-museum-of-taranto-lands-on-tik-tok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Archaeological Museum of Taranto Lands on Tik Tok\" \/>\n<meta property=\"og:description\" content=\"The MarTA - 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